Harry Potter, but make it… fashion?

Happy Potter.png

Find where I posted it on Imgur

Robert Entman suggests that “to frame is to select some aspects of a perceived reality and make them more salient in a communicating text.” That means, to choose key parts of something’s identity and piece them together to create a story which highlights those particular desired aspects. This process enables audiences to make sense of the media they consume based on their own prior understandings.

In this way, the perceived identity/reality of something can be changed if the framing is altered—if different parts are chosen to be highlighted.

We all know Harry Potter to differing degrees. I’ve chosen to re-frame it based around this meme, and the idea that Harry Potter is too ‘dark’ for children. The elements I have changed and introduced (made salient), when compared to the original, portray a new identity. The movie is the same and yet, if my poster was attached to it, Harry Potter would likely be preconceived as another crappy kids movie from the mid-2000s with bland characters and a boring plot line. This is largely due to the audience’s existing schemas of kids/low budget/early 2000s/magic movies.

How would you have felt about the Harry Potter movie franchise if it was originally branded in my style? Let me know in the comments!

You Wouldn’t Steal a Hedwig

Copyright aims to control the spread of memes because the industry wants to control content and ideas. My remediation this week is an example of how this model of highly restrictive copyright is incompatible with the internet.

The internet is open source, no matter how much big businesses try to create control and scarcity. Produsers, such as myself, will always find a way to take someone else’s content and remix it into their own new creation. The internet is optimised for this. There are thousands of online tools available which facilitate the ripping, mixing and mashing of online content. In the battle between prosumers and industry, participatory culture and monopolised material, open and closed formats, the algorithmic measures taken by sites such as YouTube and Soundcloud are insufficient. This week I was told that copyright aims to protect creators but the internet undermines this. Anyone can take an iconic theme song and use an online mashup tool to mix it with a warning video about piracy to create the world’s most ironic banger.