I enjoy using words to inform and inspire; I hope you find value in something I’ve written.
The problem story Last January, I transitioned from retail assistant in Wollongong to intern at a digital media start up in Spain, in the space of a few weeks. In this new role, I undertook digital marketing activities for the growing brand, We Love Martha. Conditions were not ideal; I was forced to work in […]
The student experience is bursting at the seams with responsibility: university classes, study, work, clubs, societies, volunteering… more. It’s the life that was sold to teens straight out of high school in brochures plastered with smiling faces, and it may be their downfall according to a recent student study*. When entering the terms ‘university students’ […]
This feature article is part of my PR Writing Miniseries for QPS Benchmarking. QPS Benchmarking’s reporting is more effective than ‘gaming the system’ under new quality indicators, recent enquiry demonstrates. The Aged Care industry. We like to imagine it as a place of graceful twilight years; the cookie jar always full. Amanda Smith, owner of […]