I’ve been replaced.
By, of all things, the not-so-humble smartphone.
Maybe not in the literal sense. Nonetheless, it is hard to grasp the fact that as a sales assistant I was once trusted with dishing out sage fashion advice. Now, I am merely the grunt that greets customers and scans shoes with a sweet-as-candy smile.
It is a replacement so seamless that nobody notices it has happened. After all, I am still *technically* here.
Let me explain in Marsha Berry‘s (2015) ethnographic vignette style:
Jess and Stacy are on the hunt for a pair of shoes for their Year 12 formal. Once they’re shown to the size 8 section, they wave away any offers of help from the store person. Jess intently scrolls through her dedicated Pinterest board, trying to see if any of her saved looks match what she sees on the shelves. Stacy wades her way through the store’s website, attempting to locate the shoes that she fell in love with a few days earlier.
Indecision sets in as they try on their choices. Jess takes some photos of herself wearing different heels and posts them on her Snapchat story. Within minutes her friends reply, all touting advice and admiration. Meanwhile, Stacy FaceTimes her dad—a fruitless effort as Stacy finds his opinions to be stylistically misguided. She then holds her phone up, squinting. She displays a picture of herself wearing her formal dress in her bedroom, envisioning what the shoes would look like as part of the ensemble. Do they match?
The answer—it seems—is yes. The girls pay, one with their Apple Wallet and the other with Afterpay. In politeness, they thank the lady behind the counter and move on to the next store, phones still clutched tightly in hand.
Marsha Berry’s article ‘Out in the open: Locating new camera practices with smartphone cameras’ (2015) highlights the interrelationship between an individual’s daily routine and technology—particularly social media. She describes how these connections between the human and the network are “complex and messy” and enmeshed in our everyday comings and goings.
She observes how our digital interactions “evoke [in others] a sense of what it is like to be here and now in the physical world in a visceral multi-sensory way.” The contemporary experience of space is atomised as places become unbounded and transitional—able to be shared with anyone.
The individuals who engage in this ecology are labelled ‘digital wayfarers’. They share their explorations of the real world on social media with people in their network. Almost everyone now participates in this ‘virtual co-presence’ as it has become a “key factor in our daily encounters with physical places.”
As Jess and Stacy demonstrate, the digital world is now spliced to our lived experience.
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Berry, M 2015, ‘Out in the Open: Locating new vernacular practices with smartphone cameras’, vol. 10, no. 1, pp. 53-64